Healthcare marketing is different. And so are we.
Think Nest is Spirant's brand strategy and communications division. Strategists, creatives and scientific experts work as one team, so every idea is grounded in evidence, every claim can be referenced and every campaign is built to perform.
Pharmaceutical brands operate under constraints that consumer brands never meet: a scientific audience that questions every claim, regulators and codes that govern every word, and a sales cycle shaped by evidence rather than impulse. Great healthcare creative has to work inside those constraints and still feel fresh.
Our approach is simple. First we define objectives and differentiation, so the brand knows exactly what it must change in the market. Then we build the brand identity and the HCP engagement strategy. Finally we bring it to life through digital experiences, content and data-driven campaigns, measured against the objectives we set at the start.
We can work alongside your marketing team, act as your marketing department, or provide flexible project support when you need extra capacity. Whichever model you choose, you get one brand story told consistently across every channel.
Alongside your team
We plug into your brand team as strategic and creative partners, taking on defined workstreams while your managers retain ownership of the plan and the budget.
As your marketing department
For brands without a full in-house team, we run planning, content, campaigns and reporting end to end, reporting into your brand leadership on an agreed cadence.
Flexible project support
When a launch, congress or campaign needs extra hands, we scale in quickly for a defined scope and timeline, then hand over cleanly when the job is done.
Conversations that build trust over time.
Healthcare social media is a long game. We plan, create and manage brand and disease-awareness channels that inform audiences, respect platform and promotional codes, and build communities people return to.
Strategy & planning
Audience mapping, platform selection, content pillars and an editorial calendar aligned with the brand plan and medical calendar.
Content creation
Posts, carousels, reels, short explainers and infographics produced in-house, referenced where claims are made and ready for review.
Community management
Day-to-day moderation with agreed response guidelines, escalation paths and a clear route for adverse event information to pharmacovigilance.
HCP communities
Closed, verified spaces where doctors can discuss cases, access expert content and stay connected between CMEs and meetings.
Patient & caregiver groups
Disease-awareness communities that share plain-language education, encourage timely consultation and never replace medical advice.
Listening & reporting
Social listening and monthly performance reports covering reach, engagement, sentiment and the content themes that resonate most.
Promotional content for prescription medicines is directed only to registered healthcare professionals; public-facing channels focus on disease awareness and are managed in line with UCPMP, platform policies and the sponsor's codes.