MedShort is a smarter way to reach healthcare professionals. Deliver a rich, curated and personalised content library to your HCP network through a single, secure, branded URL, sent by SMS, email or WhatsApp from a brand they already trust.
Clinicians receive more brand material than they can possibly read, scattered across visual aids, emails, PDFs and messaging threads. MedShort replaces that clutter with one tidy, branded destination that holds everything relevant to them.
MedShort is a specialised service that lets pharmaceutical brands curate a personalised digital library for each HCP audience, then share it through a single short link.
Behind that link sits molecule information, therapy area updates, KOL interviews, clinical and review articles and patient education tools, organised for the specialty and the moment. The doctor taps once and browses at their own pace, on whatever device is in their hand.
For the brand, every link is a measurable touchpoint. You see what was opened, what was read and for how long, turning a one-way send into a source of genuine content insight for medical, marketing and field teams.
Most digital HCP outreach still means one message, one file and one moment of attention that is easily lost. MedShort changes the unit of communication from a single asset to an organised, living collection that doctors can return to.
| Question | Typical digital send | With MedShort |
|---|---|---|
| What does the doctor receive? | A single PDF or long message, often heavy to download | A short branded link to a full, organised library |
| Can they find it again? | Lost in an inbox or chat thread within days | The same link opens the current library whenever needed |
| Is it relevant to them? | The same material sent to every specialty | Content personalised by audience segment |
| Is it current? | Old versions keep circulating after updates | Libraries are updated centrally with approved versions |
| What does the brand learn? | Delivery status, at best | Clicks, time spent and content engagement |
No app to download, no password to remember, no portal to find. The HCP experience takes three steps and a few seconds.
STEP 01 · RECEIVEThe HCP receives a personalised MedShort link by SMS, email or WhatsApp, from a brand they recognise and trust. The message is short, relevant and clearly branded.
STEP 02 · CLICKA single tap opens a secure digital library in the browser. The branded URL reassures the doctor that the link is genuine and the content is approved.
The doctor explores scientific content relevant to their specialty and practice, returning to the same link whenever they need it.
We agree objectives, audience segments and campaign timing with your brand team.
Approved content is gathered, structured and tagged for each specialty.
A branded library and customised short URL are configured and tested.
Links go out by SMS, email or WhatsApp to the consenting HCP list.
Engagement reports guide the next wave of content and messaging.
The doctor sees three effortless steps. Behind them, Spirant manages the work that makes those steps trustworthy: organising approved assets into a logical structure, configuring the branded short URL, testing the experience across devices, scheduling sends with your brand calendar and compiling engagement reports after each wave.
Because the link stays the same while the library behind it evolves, every new piece of content you add reaches doctors who already know where to look. Each campaign builds on the last instead of starting from zero.
Every MedShort feature serves one of two goals: making content effortless for HCPs to use, and making engagement transparent for the brands that fund it.
Secure, branded URLs generated for each campaign, so every link looks credible and every click can be attributed.
Send through SMS, email or WhatsApp, or combine channels to reach each doctor where they are most responsive.
Molecule information, therapy updates, KOL interviews, articles and patient tools in one organised place. Your brand, your content.
Clicks, time spent, content engagement and campaign reports that show what resonates with which audience.
Responsive design that reads cleanly on mobile, iPad and laptop, with fast loading and simple navigation.
A customised brand URL, controlled access and approved content only, so the experience reflects your brand standards.
A MedShort library is built from your approved materials, organised so doctors find what they need in seconds. Spirant's scientific and creative teams can also create new content to fill gaps.
Prescribing information, mechanism of action summaries, dosing guides and product monographs, kept current so doctors never refer to an outdated version.
Guideline refreshers, congress highlights and therapy area news, curated for each specialty and refreshed through the campaign so the library stays worth revisiting.
Short video and audio interviews with key opinion leaders discussing clinical evidence, case approaches and practical experience, produced to your medical review standards.
Clinical and review articles, study summaries and reprint-style content, presented in a reader-friendly format and shared in line with copyright and licensing terms.
Patient education leaflets, counselling aids and lifestyle guides that doctors can use in clinic or share with patients, supporting understanding and adherence.
Every HCP has a preferred channel. MedShort delivers the same library link through all three major channels, so your campaign adapts to the doctor rather than the other way round.
| Channel | Best for | How MedShort helps |
|---|---|---|
| SMS | Short, timely nudges and reminders | A clean branded link keeps the message brief and credible |
| Richer introductions and newsletters | One link replaces heavy attachments and inbox clutter | |
| Conversational follow-up with consenting HCPs | Easy to open, save and return to on mobile | |
| Field follow-up | Reinforcing a representative's visit | Doctors revisit the discussed content after the call |
Traditional sends tell you a message was delivered. MedShort tells you what happened next, giving brand, medical and field teams evidence to refine content and timing.
Link opens by campaign, channel and audience segment.
How long doctors stay with each piece of content.
Which assets are opened, viewed and revisited most.
Clear summaries that inform the next content wave.
Understand which messages and formats resonate, and shift investment towards content that earns attention.
See which scientific topics draw interest, helping to plan education, advisory boards and evidence communication.
Plan more relevant conversations based on the content each territory engages with, within your data governance rules.
MedShort fits wherever a brand needs to share a set of approved materials with HCPs quickly and measurably.
Give every target doctor a launch library with the monograph, key evidence and KOL perspectives from day one.
Share slides, references and recordings after a scientific meeting so learning continues beyond the event.
Deliver curated highlights and expert commentary to doctors who could not attend in person.
Help representatives reinforce each detailing call with a consistent, approved follow-up link.
Distribute concise summaries when clinical guidance changes in your therapy area.
Equip doctors with counselling tools and leaflets they can use with patients in clinic.
Healthcare marketing is different. And so are we.
MedShort is part of Spirant, a full-service healthcare solutions partner since 2007. Content for your library can come from Think Nest's brand and scientific teams, Medigene's certified education programmes, or Clinovate's publications and evidence work, all through one partner.
HCP communication carries obligations. MedShort is operated with the same compliance discipline that runs through all of Spirant's work.
Every asset in a library passes through your medical, legal and regulatory review before publication, and version control ensures doctors see only current material.
Campaigns are planned in line with UCPMP and the sponsor's own codes, with content addressed to registered healthcare professionals.
Messages go only to HCPs who have agreed to be contacted, with opt-out respected and contact data handled under applicable data protection requirements.
Any adverse event information received through a campaign is routed to the sponsor's pharmacovigilance process within agreed timelines.
Every MedShort campaign follows the same structured path, so brand teams know exactly what is needed from them, what we handle and when doctors will receive their link.
We agree the purpose of the campaign, whether launch awareness, a guideline update, conference follow-up or patient-education support, along with the target specialities and the success measures that matter.
Together we select the assets for the library: molecule information, therapy-area updates, KOL interviews, clinical and review articles and patient tools. Gaps can be filled by Spirant's medical and creative teams.
Content is organised into a clean, branded hub with clear navigation, optimised for mobile, iPad and laptop, and set up under a customised brand URL.
The complete library, the invitation messages and the landing experience are submitted for your medical, legal and regulatory review. Nothing goes live without sign-off.
Consented HCP contact lists are validated and segmented, and personalised short links are generated for each recipient and channel.
Invitations are sent by SMS, email or WhatsApp from a trusted brand identity, with timing planned around clinic hours and scheduled reminders where appropriate.
Clicks, time spent and content engagement are tracked from day one. Campaign reports guide what to add, retire or promote in the next wave.
A content library is a living thing. Governance keeps it accurate, current and approved for as long as the campaign runs, not just on the day it launches.
Each asset carries its approval reference and expiry date. When a document is updated or withdrawn, the library changes immediately, so doctors never open outdated content.
We log what was published, when, by whom and under which approval, giving compliance teams a clear history for internal audits and code queries.
Scientific content prepared by Spirant is fully referenced, with reference binders supplied to support your medical review.
Brand, medical and compliance owners are named for each campaign, with defined review windows and escalation paths.
Libraries are reviewed at agreed intervals to retire expiring content and flag assets that need re-approval.
Educational resources and promotional material are labelled and presented appropriately, in line with UCPMP and the sponsor's codes.
MedShort works on its own, but it is strongest as the delivery layer for the education, content and intelligence that other Spirant divisions create.
Recordings, summaries and reading lists from certified CMEs and certificate courses can be shared through a MedShort library after the session, extending learning well beyond the event and supporting doctors who could not attend live.
Analytics and AI tools help interpret engagement patterns, suggest which content to feature for each speciality and summarise campaign performance for brand reviews, always with human oversight.
Think Nest creates brand and patient-education assets, while Clinovate's publications and evidence summaries add scientific depth, giving every library a strong, reviewed foundation.
Because every division sits within one partner, brand teams brief once and work with a single point of contact. Education recorded by Medigene, assets created by Think Nest and evidence summarised by Clinovate can flow straight into a MedShort library without new vendors, new contracts or a second round of onboarding.
The result is a joined-up HCP experience: a doctor attends a certified programme, receives a personalised link to the resources that followed it, and returns to the same trusted library whenever new, approved content is added, while your team sees one consolidated view of engagement.
Practical answers for brand, medical and digital teams evaluating MedShort.
MedShort is a service that lets a pharmaceutical brand deliver a curated, personalised content library to its HCP network through one secure, branded short link sent by SMS, email or WhatsApp.
No. The doctor taps the link and the library opens in their browser on mobile, iPad or laptop. There is nothing to install.
Yes. Each campaign can use a customised brand URL, which reassures doctors that the link is genuine and reinforces brand recall.
Molecule information, therapy area updates, KOL interviews, clinical and review articles and patient education tools, in formats such as PDFs, videos, audio and web pages, all from your approved materials.
Yes. Libraries can be personalised by audience segment, so a cardiologist and a general physician each see the materials most relevant to their practice.
Reports cover clicks, time spent and content engagement by campaign, with summaries that help brand and medical teams decide what to create or promote next.
Only MLR-approved content is published, communications follow UCPMP and your company codes, messages go to consenting HCPs, and any adverse event information is routed to your pharmacovigilance team.
Yes. Spirant's scientific writers, designers and video teams can create monographs, infographics, KOL interviews and patient materials to fill gaps in your library.
Yes. Libraries can remain live and be refreshed with new approved content, so doctors return to a familiar destination and each new wave builds on earlier engagement. Retired material is removed centrally.
Timelines depend mainly on how much content is ready and on your review cycle. Once approved assets are available, we agree a build and delivery plan with your team at the briefing stage.
Tell us about your brand, your audience and the content you want doctors to see. We will show you how MedShort brings it together in one link.
MedShort content is intended for registered healthcare professionals and is published only after sponsor medical, legal and regulatory approval. Figures shown reflect the Spirant group.